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Logo designed for the Fashion Interest Group centered in Orange County, California. The group represents many students and young adults in Irvine, Newport Beach and Costa Mesa who are looking to pursue a career in the fashion industry.

Logo designed for the chapter of the American Advertising Federation at the University of California, Irvine.

Identity designed for freelance social media marketing outfit, providing organic marketing and public relations services online for small to medium-sized ecommerce companies.

Logo designed for a talk show based in Wellington, New Zealand. The show served as a forum for international dialogue and organizing the expatriate community in Wellington.

Logo design commissioned for 77th Live, a weekly television show airing on NAT-TV, speaking out to the lifestyles of Gen-Y Thai-Americans.

Identity design and header design for the photoblog FlyerGoodness, a catalog of flyers and posters from around the world.

And this isn't one of those girly, sweet and barely sustaining fruit breakfasts...no this is 4 eggs, 2 hot dogs, 4 garlic cloves, an avocado, a tomato and some cilantro. The only way i'd ever make hotdogs at home.

I wonder how it'd look like to pick people from a certain industry (ie, graphic design, advertising, retail) and have a photo collage: A picture of the person above, alone -- and then below, a picture of their bike.

"If a horse runs in a horse race and comes in first, by a nose, it wins ten times the prize money more than the horse that comes in second by a nose. That doesn't mean that the horse that wins 1st by a nose is ten times better than the horse that comes in second. It doesn't mean that it is five times better, or two times better. The truth of the matter is that it's only a nose better, but the difference in prize money is enormous."
Brian Tracy, "The Psychology of Selling"
He then stated some research done on two of the top race horses at the time, the winning horse had won $750,000, while the other horse had won only $75,000. However, the difference between the two horse's times is only 3-4% -- That is, the winning horse was only about 3-4% faster, but the winning horse got 1000% more in income.
This concept of a "winning edge" is just that small margin where the #1 does something only a TINY bit different, a tiny bit better each time, every day.
Conversely however, there's also the point of TREMENDOUS effort for only a miniscule benefit percentage. Case in point: university final exams. If you're studying for your Organic Chemistry final, let's say you only really need to study 14 hours to get an A, or 95%. However, to get a 100%, you would need to study at least 26 hours in order to ensure that you can reach that success rate. 12 hours for 5% benefit, when both amount of studies get A's? That's when we need to see how we can best use our time for more beneficial purposes.
Brian Tracy, "The Psychology of Selling"
He then stated some research done on two of the top race horses at the time, the winning horse had won $750,000, while the other horse had won only $75,000. However, the difference between the two horse's times is only 3-4% -- That is, the winning horse was only about 3-4% faster, but the winning horse got 1000% more in income.
This concept of a "winning edge" is just that small margin where the #1 does something only a TINY bit different, a tiny bit better each time, every day.
Conversely however, there's also the point of TREMENDOUS effort for only a miniscule benefit percentage. Case in point: university final exams. If you're studying for your Organic Chemistry final, let's say you only really need to study 14 hours to get an A, or 95%. However, to get a 100%, you would need to study at least 26 hours in order to ensure that you can reach that success rate. 12 hours for 5% benefit, when both amount of studies get A's? That's when we need to see how we can best use our time for more beneficial purposes.

From Brian Tracy, sales guru and author of many sales books including "The Psychology of Selling."
"A very simple way to work out the value of your time:
Let's say your goal for this year is to earn $25,000. Divide that by approximately 250 days, about how many days you will work, which is $100 a day. Divide that by 8 hours, which works out to approximately $12.50 an hour. Then never do anything that is not a $13.50 an hour activity.
If your goal is to earn $50,000 this year, that means all of your activities must be valued at $25.00 an hour. If your goal is to earn $75,000 -- then you must put in enough effort to get $37 per hour.
If you are not engaged in activities that are generating the kind of income you want, then you will not earn the kind of money that you want."
In my opinion, salaried or not, money-focused or not, it's not a bad idea to start evaluating how you spend your time on a micro-scale to make sure that you're getting the most out of your days. Whether its making sure that you're doing something that makes you the happiest possible (facebook vs. real-time interaction with friends) or focusing on the bigger, more important tasks (catching up on emails vs. securing newer/bigger opportunities) -- It's a good bet either way to label or rate how you use your hours, because I'm sure we all hate to say "But I have no time."
"A very simple way to work out the value of your time:
Let's say your goal for this year is to earn $25,000. Divide that by approximately 250 days, about how many days you will work, which is $100 a day. Divide that by 8 hours, which works out to approximately $12.50 an hour. Then never do anything that is not a $13.50 an hour activity.
If your goal is to earn $50,000 this year, that means all of your activities must be valued at $25.00 an hour. If your goal is to earn $75,000 -- then you must put in enough effort to get $37 per hour.
If you are not engaged in activities that are generating the kind of income you want, then you will not earn the kind of money that you want."
In my opinion, salaried or not, money-focused or not, it's not a bad idea to start evaluating how you spend your time on a micro-scale to make sure that you're getting the most out of your days. Whether its making sure that you're doing something that makes you the happiest possible (facebook vs. real-time interaction with friends) or focusing on the bigger, more important tasks (catching up on emails vs. securing newer/bigger opportunities) -- It's a good bet either way to label or rate how you use your hours, because I'm sure we all hate to say "But I have no time."


Just a few bottled water logos for some inspiration. Need to crank out a more functional, hi-tech water...and I don't really see too much of it in these or the other hundreds I've looked up.















I took the plunge, it wasnt so bad, but the water was littered with various leaves and buds from the trees above shore.



07
May 2009
To Be A Real Legend, One Must Be The Likeness of a Fast Food Franchise
Flyer Goodness Filed Under:


Its a sad day for The Dragon. Will upload the commercials when the internets return.
http://vimeo.com/4532497
