The red, non-neoned sign at the top is for Trust Mart, the native Wal Mart of China. The place offers serious bargains that dont allow street market vendors and even local shops to really compete with its low profit margins, given its enormous size. They sell everything from groceries, cooked food, clothes, appliances, toys, sporting equipment (including bikes), media, and even have their own food court -- and not in the sense of a 1/2 of an aisle portion as it might be in a Ralphs or Albertsons -- either these sections have at least an entire aisle or an entire section.