Caught this in the display window at Zara on Oxford St. Seriously, I could imagine two possible favorable scenarios for this display to be effective, both disturbing:

A. Pale Middle-aged woman: "Wow my son LeDouche would look so classy and handsome and cute in that woven cardigan and charcoal khakis! Just like a little stylish freak-migit who wandered off an Osh Kosh photoshoot"
B. Pasty Spoiled little boy: "MOM! I got to have that new merino wool scarf! Look at the sequins! Its totally the rage this season! And I need new pants! Everyone at boarding school has trim, ball-hugging cuts like those emo indie tights!"

I have no idea how these creepy, ghostly-looking migit things can pull customers in. But like hell, it works apparently. Store was packed.